• Jenna van Bentum

Sun, Snow and Saving The Planet - This Brand Does It All!

Imagine having items of clothing that you can wear in both the most opposite of seasons that are also ethical and sustainable. These bright and bold products are making a difference in the world and we are so excited to introduce them to you. So without further delay…welcome to the virtual couch Cosmo Crew Kids!

Tell us a bit about yourselves and your families -

We are two Aussie jet-setters who juggle family life and the busy challenges a start-up fashion label brings. Sarah is mum to son Albie (8 years) and Nicci has two girls Reggie (5 years) and Lulu (4 years). The kids feature heavily in the brand photography, sometimes not so willingly. We are both passionate and aspiring eco-warriors, who love adventuring in nature's best beach and mountain playgrounds with their crew. If it's fashion, food or outdoor fun, we are all in.

How did the two of you meet?

We have both spent a considerable amount of time in Asia over the past few years. We kept bumping into each other at parties and discovered we both had similar passions and complimentary skill sets. We were both working on separate kids brands and decided it was better to join forces and work together - that is how Cosmo Crew was born.

How did Cosmo Crew Kids come about and what inspired you to launch a brand of kids wear?

Towards the end of 2017 Sarah had just finished up with her successful women’s brand and Nicci was ready to do something different from her corporate marketing roles. A trip to the East of Bali found us swimming in an alarming amount of plastic waste- we always knew about it, but this time we were actually in it! We had both wanted to embark on a kids swimwear label, but now we were compelled to make it sustainable. With so many brands in the market, we just couldn’t justify the need for another one without conscience. We joined forces (and skill sets) to create Cosmo Crew and we are super excited to get it off the ground and share it.

What is the story behind the name Cosmo Crew Kids?

Cosmo comes from Cosmos- meaning the universe, we value togetherness and wanted kids to feel they could be part of a crew who cares and considers the environment. We wanted to build an exceptionable brand that has sustainability at its core- from the name, to the materials and all the way to how we manufacture and the story we tell.

What are some of the obstacles you've had to push through to make Cosmo Crew Kids come to life?

In an industry that values fast paced and disposable fashion, educating our consumers the what and why has been a challenge. We embrace the ideal of slow fashion but are working on how we get that message out- instead of buying three times the amount of swimsuits at cheaper vertical retailers they can buy one of ours that has three times the lifespan and supports small business and the environment.

Cosmo Crew Kids isn't just a brand, it's a brand with a purpose. What makes Cosmo Crew Kids a brand with purpose?

As aforementioned we embrace the ideal of slow fashion but also want to encourage our consumers to consider their purchases. We value a sustainable lifestyle and try to talk about sustainability as a lifestyle choice not just a single purchase.

What is the inspiration behind your designs?

Comfort, safety and the desire to be unique yet practical. We have embraced bold, stylish prints and colour for the collections, with nature as the main inspiration. For our upcoming collection we referred to the work of Australian iconic artist Ken Done, we love his use of colour.

Please explain more about what your clothes are made of?

We believe in slow fashion and conscious consuming. We wanted to teach our kids the negative impacts the fashion industry and single use plastics are having on the environment. Econyl is an amazing product which is made from regenerated nylon from ghost fishing nets that teams of divers retrieve from the ocean, as well as things like carpet flooring and industrial plastic. The nylon is treated and turned into a yarn for fabric use. This high quality fabric gives the garments a hybrid usage as they can be worn swimming and in the sun but also for performance wear- skiing, hiking, dancing etc.

Where are Cosmo Crew Kids products made?

We manufacture in Bali, Indonesia with a small family owned factory at a fair price. We ensure that ethical work standards are met and we source our fabrics from reputably sustainable sources.

Aussie kids need good sun protection. What level of protection does Cosmo Crew Kids products provide?

All Cosmo Crew garments are UPF50+ for maximum sun protection. Our brand cherishes a childhood spent adventuring outdoors but knows firsthand the dangers of the harsh sun exposure, so sun-safety is non-negotiable for our products.

Cosmo Crew Kids products aren't just for the sun and water. What makes your products great for the snow too?

The high quality fabric we use in our garments is quick drying, geothermal, very stretchy and soft. We team this with designs that are comfortable- flat locked seams, raglan sleeves for easy movement and higher necks relaxed fit necks with no buttons or zips. Plus most other base layers are dull or block colours. We like our crew to be bold in the mountains with fun prints that make them smile.

We all understand that creating a product, running a business and being a parent is hard work. Share with us what keeps you going and what keeps Cosmo Crew Kids alive.

We are both really loving the freedom that comes with having your own business and we celebrate the small successes- they are great motivators to keep going. Being parents and business partners means we share the responsibilities and can cover for each other when parenting obligations arise. Creating a business that has a positive impact and knowing kids love wearing it is what really keeps us going.

You are both avid adventurers. Tell us about a couple of your most favourite places around the world.

We met in Bali so that holds a special place in out hearts. We also love skiing Japan, surfing Indo islands and shopping and eating around Venice Beach, LA.

Whats coming up for Cosmo Crew Kids?

We have two more collections dropping which we are super excited about. We are also expanding into the US market which is keeping us very busy. We are continuously working on our transparency in sustainability. Our next collection will offer tween sizes as this is a market we keep getting questioned about. We are constantly working on new prints and collaboration opportunities with aligned brands and sustainability influencers.

So there you have it! What a great brand that is not only great for multiple seasons but also ensuring their helping make our world a better place.

We were lucky enough to try out some of the Cosmo Crew Kids items during our snow trip to Japan this month. After using another brand of wooly thermals for many years it was refreshing to have the kids wear their Sea and Snow Rash Tops and Wanderpants under their snow gear and not complain of being itchy! The kids stayed so warm and dry in their CCK gear and loved them so much they wore them for 4 days straight! Now that we are home we are looking forward to wearing them at the beach over Easter.

Be sure to check out Cosmo Crew Kids for your Sun and Snow fun!

The lovely ladies from Cosmo Crew Kids are now part of the KidzFashion family and have a KF Perk just for you! Head to our KidzFashion Perks page to take advantage of this perk and get your hands on these amazing products. Happy Shopping!

Website: www.cosmocrewkids.com

Instagram: @cosmo.crew.kids Facebook: Cosmo Crew Kids

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